AI-powered SEO delivered instant wins for Stemma
Stemma wanted to increase organic traffic and make its content speak to customers more accurately. The answer was a mix of artificial intelligence and data-driven search-engine optimisation that produced instant gains.
How Stemma uses AI in SEO
First, we tapped SEO data from Semrush and Google Search Console for an in-depth keyword and competitor analysis. From that, we identified nine articles whose updates could boost organic traffic the most right now.
Next, we trained the AI on Stemma’s buyer personas and differentiators so it could assess each article’s relevance to audience needs. We also fed the AI our SEO data and taught it Stemma’s tone of voice, enabling high-quality, search-optimised, brand-consistent content.
Results after just two months
- Organic traffic to the nine articles rose 33 %.
- In some articles, traffic doubled.
- Brand visibility jumped: search impressions grew by 8,600+.
- Click-through rate (CTR) improved in almost every article – up to 59 %.
Results
Summary
Using AI made expert resources go further, letting specialists focus on more strategic, high-value tasks.
- SEO experts could handle complex optimisation and e-commerce CRO.
- Content experts could build full content-marketing frameworks and write large pillar pages.
This AI-assisted approach quickly lifted both organic traffic and content relevance. In just two months it delivered gains that, projected across a year, mean tens of thousands more impressions and thousands of extra site visits—at zero additional ad cost.